TOP 3 REASONS TO GO TO MULTIEXPERIENCE APPS
Multiexperience development platforms (MXDPs) are helping enterprises to grow rapidly and to scale their applications across a range of devices and platforms. MXDPs can help you develop a single application that can be deployed on a variety of devices. This greatly shortens down your efforts and gives brands more control over their digital experiences.
The technology has gained massive traction because it comes with massive digital transformation.
Here are top three reasons why enterprises are moving towards MXDPs
1.Moving to the Future with Your App Development
According to Gartner Inc’s research, Enterprise organizations are facing an increasing challenge to create digital user experiences that go above and beyond the digital experience of web and mobile apps.
Organizations need to transform not only their digital experiences for customers using Multiexperience.
An abundance of information and data is becoming incredibly accessible and being “utilized” in many ways: e.g. mobile, voice. While personalization is high among consumers, Convenience, the next essential aspect of customer experience, is a crucial element that is essential for excellent customer-centric business experience.
2. Time to Market for Your App is Fast
A time-based strategy is becoming a valuable weapon to achieve a competitive advantage in the current environment of fast-changing technology and customer requirements. The core of multiexperience systems combines microservices principles and containerization, which improves development time by as much as ten times. This process gives us a real competitive advantage, thanks to reusable code and streamlined design processes. With faster releases, feedback cycles will be short. This enables your organization to create and hone your digital experiences.
The emergent architecture of MXDP leverages a landscape of services of various sizes, and these can be published and controlled through standards-based APIs so that you can compose and orchestrate as desired to satisfy the needs of a specific user’s experience. Gartner refers to such an architecture as a MASA, or Mesh App and Service Architecture.
Gartner Defines MASA, as follows “Bringing mobile and IoT elements into the app and service architecture, creates a comprehensive model to address back-end cloud scalability and front-end device mesh experiences. Application teams must create new modern architectures to deliver agile, flexible, and dynamic cloud-based applications with agile, flexible, and dynamic user experiences that span the digital mesh.”
3.Increases Operational Efficiency
Effectively managing the customer experience is no longer a choice, and an organization’s Operational Customer Experience needs to be precise, flawless, and cost-effective, otherwise, they risk losing market share. Therefore, Operational Efficiency needs to be a priority for organizations wanting to understand customers’ actual experiences and proactively detect and eliminate failures in real-time. Effectively improving customers’ digital journeys — for example, through a well-integrated customer communications management, touchpoint distribution costs, and increases customer loyalty and advocacy.
Multiexperience-driven digital transformation
Digital transformation for the future marks the shift from web to mobile to multiexperience. Now, enterprises looking to accelerate their digital journey need to rethink their transformational strategy.
Multiexperience-driven digital transformation should be a facilitator of creating a truly seamless customer experience. This transformation has a three-part customer strategy that involves the physical, contextual, and experiential aspects for the users to enjoy a smooth journey.
With the rising demand of multiexperience, the need for digital assurance is also rising. Enterprises are demanding software services that can facilitate accelerated go-to-market while allowing them to embrace newer technologies.
At Enquero, we are working on solutions that address the multi-faceted needs of digital transformation. We assist enterprises by delivering business impact through digital applications, design experiences across the entire digital ecosystem — which includes cloud, mobility, big data, and connected devices. Connect with us today.
